Strategies are a tool to help you stay focused.
Strategy helps you to stay on your path and see opportunities when they present themselves. It is a simple way to stay focused on what needs to be done.
Strategy also helps you know when to say ‘no’ and pass on opportunities that don’t support your progress towards your vision. For example, as an entrepreneur, I meet a lot of other people who own or want to own their own business. Many of them have chosen businesses that are based on a tiered marketing model like Mary Kay, Warm Spirit, et al. They are very excited about their opportunities and they want me to partner with them because they see me as having an expansive network that would support their businesses. In their eyes, it would be a win-win situation because it would make money for me as well. Because my strategies are clear, I can say no to their lovely offers because I know they would create a detour on the road to taking my company where I want it to go. I also know how much energy it takes to market and manage my own business. To veer away from that to work on something that’s unrelated to my work is not something that I need to do. Being clear that these opportunities don’t serve me, enables me to graciously say no, but it doesn’t preclude me from offering them support in ways that make sense for me.
On the flip side my partnership with the Goldman Sachs 10K Small Business Program or Move the Crowd are very aligned with my business goals and strategies and values that I was able to make an enthusiastic yes to the opportunity to join them as a faculty-member and coach.
There is so much going on in the world, so much information and mis-information that it is easy to get off track. My hope is that armed with clear strategies, you will have a tool to make everyday count towards the journey to making your vision real.